Category intent
Collections were reorganized around how customers compare needs, ingredients and product formats.
Ecommerce link-building client case study
Scaling category visibility into organic revenue.
A seven-month client programme connecting category-page demand, useful buying content and credible beauty-industry coverage.
- +195% organic traffic
- 82% organic-revenue lift
- Seven-month programme
RankAltitude / Veroqa Ecommerce Seo
+195% organic trafficClient outcome82% organic-revenue liftClient outcomeSeven-month programmeClient outcome
Strategy before volumePages and demand define the campaign
Human quality controlEvery target and placement reviewed
Commercial measurementVisibility connected to meaningful enquiries
Executive summary
The result, with the important context attached.
A seven-month client programme connecting category-page demand, useful buying content and credible beauty-industry coverage.
+195% organic trafficClient result82% organic-revenue liftClient resultSeven-month programmeClient result
01
The ecommerce constraint
Veroqa depended on branded demand and paid acquisition. Category pages were thin, internal linking was inconsistent and editorial coverage rarely supported the products customers searched for.
Buying guidance
Expert-informed guides answered pre-purchase questions and linked naturally into relevant collections.
Digital PR
Original seasonal and ingredient-led angles created reasons for relevant lifestyle publications to cite the brand.
02
Client outcome
Measurement connected rankings and non-brand sessions to assisted and last-click organic revenue.
+195% organic traffic
Growth came from category, guide and long-tail product discovery rather than brand queries alone.
82% revenue lift
Organic sessions reached better matched landing pages with stronger merchandising paths.
Stronger category authority
Relevant editorial citations supported the collections with the highest revenue opportunity.
Frequently asked
Useful answers before we begin.
Does ecommerce link building focus only on product pages?+
No. Category architecture, buying guidance, internal links, technical indexation and editorial authority all contribute.
How is organic revenue measured?+
Use analytics and commerce data to evaluate organic landing pages, assisted conversions, last-click orders and revenue by query or page group.
What changed for Veroqa?+
The campaign increased category-page visibility, non-brand sessions and revenue attributed to organic search during the seven-month programme.
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