Anchor text
The clickable words used to link from one page to another.
SEO glossary
Authority and SEO terminology, explained plainly.
Use this reference to separate meaningful concepts from vendor jargon and understand the language used throughout our campaigns and reporting.
- Plain-language definitions
- No inflated claims
- Campaign-ready context
RankAltitude / Glossary
ADELRSAuthorityDigital PRE-E-A-TLink equity
Strategy before volumePages and demand define the campaign
Human quality controlEvery target and placement reviewed
Commercial measurementVisibility connected to meaningful enquiries
Authority
A broad description of search and audience trust—not a single universal score.
Digital PR
Earning editorial coverage through useful stories, expertise, data or assets.
Domain rating
A third-party estimate of backlink strength that should not replace human quality review.
E-E-A-T
Experience, expertise, authoritativeness and trustworthiness—concepts used in quality evaluation.
Editorial link
A contextual link added because it supports or credits the surrounding content.
Link equity
The ranking value that may flow through a link depending on context and search-engine evaluation.
Local pack
The map-based result set displayed for geographically relevant searches.
PBN
A private blog network built to manipulate links; RankAltitude does not use PBNs.
Prospecting
Researching and qualifying relevant publications, organizations and editorial opportunities.
Referring domain
A unique website that links to another domain.
Relevance
The meaningful relationship between the publication, content, audience and linked page.
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